Johnnie Walker: Jane Walkerīlue Planet II is considered the greatest nature series of all time, with its first episode attracting over 14 million viewers and earning the title of Britain’s highest rated TV show in 2017. By applauding them for their incredible accomplishment, and not sulking about their broken record, Star Wars earned the respect of movie lovers everywhere - not to mention some media coverage for the gesture. Instead, they were proud of their friends over at Marvel Studios, and sent them a heartwarming congratulatory tweet. LucasFilm, the studio that created and produced Star Wars, wasn’t bitter though. PnHfaouOlPĪvengers: Infinity War recently shattered Star Wars: The Force Awakens’ record for the biggest opening weekend ever by grossing over $250 million. Star Wars : Passing the Box-Office Baton to The AvengersĬongratulations, and #InfinityWar. Humor and cleverness is one of the best ways to appeal to your audience and gain earned media attention, and it seems like Old Spice can leverage them both on any marketing channel. The only drawback of the blazer is that it'll turn into papier-mâché on you in the rain. Then they wrote about how these paper blazers can help men attract attention not only with trendy style, but also with masculine smell. So, in typical Old Spice fashion, they gently ribbed other fragrance brands by inserting a paper blazer doused in their new cologne, Captain, in their print ad in GQ magazine. But Old Spice realized people usually don’t enjoy unexpectedly pungent scents violating their nostrils when they’re flipping through their favorite magazine. When Fragrance brands advertise in magazines, they usually show off their aromas by drenching an ad with their latest cologne or perfume. The campaign blew up on social media and went on to win multiple awards. Other examples include Nobel Prize winner Lise Meitner and First Lady Edith Wilson. The Boss PR campaign highlighted women like Katharine Johnson, the NASA mathematician responsible for the calculations that sent Apollo 11 to the moon. Stabilo took famous black-and-white photos from historical moments and drew a yellow highlight line to showcase the woman in the photo that made it all happen. Stabilo Boss - the company that sells highlighter pens - started a campaign to highlight these women and their incredible accomplishments. There have been remarkable women throughout history that might not have been celebrated as they should have been. It's a message of hope that leaves a lasting impression on the audience. It reframes the idea that our home is a place we're trapped in, to a place of warmth, shelter, and growth. Enter the #StayHome campaign, a love letter to our homes, and all the life moments that happen there. Subway: Eat Fresh Refreshĭuring periods of lockdowns, Ikea wanted customers to see their homes from a new perspective. It's this winning combination that its rivals, namely Apple and YouTube, haven't been able to recreate. It's highly personal, relevant, and shareable. Spotify's Wrapped is not just another marketing campaign- it's a viral, multi-platform, FOMO-inducing social campaign. Naturally, you can share your stats on different platforms, like Instagram and TikTok. Since 2016, the streaming app has provided each user with a "wrap up" of their listening habits which are delivered in colorful, eye-catching graphics. Spotify's Wrapped campaign has quickly turned into a viral, end-of-year event. ALS Association: ALS Ice Bucket Challenge.State Street Global Advisors: Fearless Girl.SpaceX & Tesla: SpaceX Sends a Tesla into Outer Space.AirBnB & BBC Earth: Night at Blue Planet II.Star Wars: Passing the Box-Office Baton to The Avengers.
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